Donate Your Special Day

Donate your next birthday, anniversary, or special day to the cause of Urban Impact and fund our holistic approach to partnering with families and communities caught in the cycle of poverty.

This is a fun and exciting way to raise funds and awareness for Urban Impact with an activity you love in an action of generosity! You organize the event and tap your friends and family to donate on your behalf. In this guide, you’ll find the steps and support to start planning your special day.

How it Works

 

1. Set up Your
Personal Fundraising Page

 

Getting your page setup is easy! Just click the button below. It will take you to our fundraising page where you can enter your details

2. Next Steps
to Success

 

Are you planning a party? Here are some tips and resources to use to invite your friends and family to join you.

3. Your email
Audience

 

Start fundraising through Facebook and Twitter after you’ve sent out your initial batch of emails.

4. Share Your
Birthday

 

Tell the world how you are using your birthday to make a difference in lives of families stuck in the cycle of poverty.

 

1. Set up your Fundraising Page

  1. GO to www.everydayhero.com & click on the Sign Up button

  2. ENTER your contact info to create a new supporter page

  3. SELECT Urban Impact as your charity of choice and give yourself enough time to fundraise your goal

  4. UPLOAD an photo and name your page with the name of your event

  5.  Edit your story of why you support Urban Impact and use the SHARE button to share on social media


2. Next Steps to Success

  1. MAKE A DONATION TO YOUR OWN PAGE. Other people are more likely to donate to your page when they see that someone has already contributed. Donating some of your own money demonstrates to potential supporters that you are serious about helping the cause. 

  2. PERSONALIZE YOUR SUPPORTER PAGE.  Add your own text, pictures or video. Remember your potential donors will be interested in the cause, but they are primarily interested in you. Make sure you tell them why you are getting involved and what your connection to the cause is (it doesn’t have to be long.) 

  3. INDIVIDUALLY EMAIL 5-10 CLOSEST PEOPLE. Ask them for donations first. Getting your “inner circle” to donate to your page will help you build up some momentum. It’s also good to start with the people you are most comfortable with (see the next section!). 


3. Your Email Audience

There is no perfect formula for writing an email asking family and friends for donations, but here are some best practices to guide you:

WRITING A GENERAL EMAIL

  • Start by explaining your connection to the cause and why it’s important to you. Describing how the cause has touched your life is probably the most important element of your message.

  • Explain the good work the organization is doing. This helps potential supporters understand where their money would be going and what it would be used to accomplish.

  • Be clear to potential supporters about what you are looking for; make a direct ask for financial support.

  • Include a link to your fundraising page.

  • Thank your contacts for their time and support.

WRITING TO YOUR CLOSEST CONTACTS

  • You know your closest contacts better than anyone does. Don’t feel like you have to stick to a predefined formula. 

  • If a one line message is going to work, go ahead and do that. If a longer personal message will work best, do that. 

  • Just make sure you include a direct request for support and a link to your supporter page at the end of your message. 


4. Make the Most of Social Media

Start fundraising through Facebook, Twitter and Instagram after you’ve sent out your initial batch of emails.

GET YOUR TAG ON. Start on Facebook by tagging those that have already donated and thanking them for their donations. When you tag someone your post gets shared in your activity feed and the other person’s activity feed too. This also sets the frame that people are already donating to your page (remember success breeds success!).

SET INTERNAL GOALS. $200 by week one, $400 by week two, etc. Use your social media accounts to update followers on your progress towards each goal and ask for people to help you get over the next hurdle.

DON’T MAKE EVERY POST AN “ASK”. Share inspiring news stories or other positive anecdotes about the cause too!


Fundraising can seem daunting at first, but we want you to know we always have your back. And remember, there’s always a reason you began this journey, so keep the mission alive!

Also, here is a template birthday invitation! 

For support or questions, please contact Shannon Sherman, Development Associate at ssherman@urbanimpactseattle.org or 206-722-2052 ext 204. We look forward to supporting your fundraiser!